Android App Development Trends
The Top 5 Android App Development Trends for 2020
Android is the most popular and widely used mobile operating system.
Android has captured a huge part of the smartphone market, and every four out of five people are using Android phones today. Android has more than 2 billion active users per day, which makes it the world’s number one mobile operating system.
Furthermore, the market share of Android is surging every day and now it hovers around 85%. And this volume is expected to surge by 2.4% CAG by 2022.
In addition to all of this, the usage of mobile applications has also grown exponentially. From millennials up through the older generations, everyone is using mobile apps to buy products online, order food, hire a taxi, and acquire a number of services.
It is bringing a boom in the mobile app development industry, as both small and large businesses are eager to leverage mobile apps to reach out to potential customers to increase conversion. Besides, technology and innovations are supporting growth in this sector.
Because of all this, mobile app development trends have become a major attraction, as businesses are ever more concerned with modern ways of increasing customer outreach via tech. So in this article, we’ll take a look at some of the most popular Android application development trends of 2020.
Mobile App Development Trends in 2020 That’ll Increase Your Customer Outreach
1. Artificial Intelligence & Machine Learning
Artificial Intelligence is a well-known phenomenon today. By the end of 2024, the Artificial intelligence market will be at $191 Billion. Consequently, it is being used in the IT industry more frequently.
Its use in Android mobile apps is coming in vogue to improve the users’ app experience. This technology brings several perks to businesses, as the combination of machine learning and AI make applications capable of learning users’ behaviors.
Furthermore, it can analyze the user’s activities and behaviors by tracking daily usage and search patterns and can then suggest important insights into the user’s preferences.
The following are some AI trends:
- Predicting user behaviors
- High app reliability for cybersecurity
- AI-enabled face unlock
- AIOps for automating IT functions
- Smart camera with subject identification
- Language and voice translations
- Adaptive battery for more battery lifespan
2. Instant Apps
Instant apps have been deepening their roots in this marketplace and gaining more popularity these days. A perk of these Android applications is that people can use the application without installing them on their phones.
Businesses like e-commerce and games can benefit from these applications because they create excitement in users and help in increasing app downloads.
Perks of Instant apps
- Complete access to Android applications without downloading the app.
- Incredible UI/UX design.
- User experience of a native app.
- More storage
- Less traffic to handle
3. Beacon Technology
Beacons are being used by businesses a lot these days, as they allow those businesses to target potential customers in a unique way. This technology is still in its early phase and growing continuously.
Basically, beacons are transmitting devices that can connect with the mobile devices available in their range. Then they can help businesses to send notifications about special offers, nearby hotels, and more to those devices.
Because of this, integrating this technology into Android applications is becoming very popular, and both businesses and developers are eager to test its results against users’ buying behavior. For businesses like restaurants and stores, this integration can be extremely fruitful.
The usage of iBeacons and other similar devices for marketing is expected to grow exponentially.
4. Chatbots
Chabots are also being widely used as customers come to expect faster responses. Bots offer instant responses to a user’s query. Besides, 24/7 availability of virtual assistance is very convenient for users. These features make chatbots a top Android development trend in 2020.
Adding a bot to enterprise and banking applications enables organizations to offer instant support. Besides, it also reduces operational costs and decreases human workload, as a real person doesn’t have to be available to answer each customer’s question instantly.
Several industry giants such as Facebook and Starbucks have integrated bots into their routine tasks. In 2020, you will see a number of mobile applications with chatbots.
5. On Demand Service Provider Android Apps
The on-demand economy is spreading all around the world and its share is more than $56 billion.
Since mobile applications are handy tools for acquiring different kinds of services, the trend of on-demand android apps is increasing greatly. While the major goal for these applications is to enhance customer service, on-demand apps like Uber, DoorDash, and Postmates help customers find different services with ease.
Most of these applications enable users to get the specific service at their place such as their home, office, or somewhere on the street. These applications make everyday tasks more comfortable and faster.
These types of applications follow different on-demand service concepts such as grocery delivery, food delivery, car rental, cleaning services, and more.
Conclusion
We’ve covered some of the main trends in Android app development here.
Android accommodates the world’s largest customer base and gives every business an opportunity to thrive. Thus, investing in an Android app can increase revenue generation for your business.
If you are thinking about creating an android app to increase your customer outreach, you must embrace these trends. I recommend offshore android developers to help make your requirements a reality, as they can implement these techniques in your mobile app with ease. And you can reap the benefits.
